Weekly Strategy Newsletter
What’s your bicycle of the mind?
Spinning Your Marketing Wheels
Marketing isn’t about trying to convince or persuade. It’s about finding the people who already want what you sell—and have demonstrated it by cobbling together inefficient alternative solutions or...
Here are five reasons why you should not work with me: https://www.familyknife.com/newsletter/5-reasons-not-to-work-with-me
If you’re looking for the perfect marketing strategy—the one that’s guaranteed to work—you’re in luck. https://www.familyknife.com/newsletter/the-perfect-strategy
Don’t try to build a brand based on your values. Do—and demonstrate—the work to deserve one. My latest newsletter: https://www.familyknife.com/newsletter/build-a-brand-deserve-one
You don’t “build a brand”—you earn one. You don’t “express your brand values”—you reveal them. Because nobody cares what you say. They care what you do. This is my attempt at a comprehensive theory...
If you try to expand or grow into profit—instead of from profit—you’ll get eaten alive. Here’s why: https://www.familyknife.com/newsletter/youll-get-eaten-alive
If you don’t charge your value, eventually you’ll lose it: https://www.familyknife.com/newsletter/charge-your-value-or-lose-it
How to build a marketing team you trust by designing, documenting, and sharing your strategy: https://www.familyknife.com/newsletter/how-to-build-a-team-you-trust
Why, how, and what to celebrate if you want to be successful with your marketing and your business. https://www.familyknife.com/newsletter/why-you-should-celebrate
“Are you DEWing it?” — a ‘do not pass go’ strategy for measuring your marketing: https://www.familyknife.com/newsletter/are-you-dewing-it
Nothing ever goes as planned. https://www.thestrategyyouwant.com/p/nothing-ever-goes-as-planned
Marketing never fails. As long as it never stops: https://www.thestrategyyouwant.com/p/marketing-never-fails
Don’t follow the crowd, they’re lost: https://www.thestrategyyouwant.com/p/dont-follow-the-crowd-theyre-lost
It doesn’t take any skill or intelligence to act without thinking. But genius hesitates. https://www.thestrategyyouwant.com/p/genius-hesitates
There’s no such thing as a marketing emergency. There are some real emergencies out there, and marketing shouldn’t be one of them. I thought the best way I could be helpful to you today is to just ...
The secret to marketing success isn't hard work. It's not "work" at all. The secret is to make it something you like. Something you want to do. So that you don't have to rely on arduous effort or e...
Okay, but what should you actually do to turn marketing goals into marketing action? My latest newsletter outlines a basic strategy for getting better clients by reinforcing your marketing position...
The bad news: Your marketing won’t work at first. The good news: That’s normal, and it’s the secret to future success. My latest newsletter: https://www.thestrategyyouwant.com/p/your-marketing-wont...
Consultants and creators: You’re not being paid to suffer: https://www.thestrategyyouwant.com/p/youre-not-being-paid-to-suffer
This one’s a little personal. It’s about how I’ve gotten what I wanted over the past few years, and how you can, too. Using strategy: https://www.thestrategyyouwant.com/p/how-ill-get-what-i-want-th...
Published my last newsletter for the year, all about how to make marketing that works even if nobody sees it: https://www.thestrategyyouwant.com/p/start-as-close-to-the-end-as-possible
I published a newsletter about why you should cancel your marketing meetings: https://www.thestrategyyouwant.com/p/what-is-there-to-meet-about
Doing everything as fast as you can isn’t brilliant strategy, it’s just “the noise before defeat.” https://www.thestrategyyouwant.com/p/the-noise-before-defeat
How to tell whether your marketing will work—by focusing on whether it can work—in my latest newsletter: https://www.thestrategyyouwant.com/p/will-your-marketing-work
What does “strategy” even mean? I give my definition, and explain why it matters for our work, in my recent newsletter: https://www.thestrategyyouwant.com/p/what-does-strategy-mean
When we follow industry trends, copy from the big players, and refuse to innovate on best practices, we become the average of our industry. And, for a business, average is deadly. In my latest news...
Published the latest edition of my weekly strategy newsletter, The Strategy You Want: “How Not to Fit In” https://www.thestrategyyouwant.com/p/how-to-not-fit-in
Published the latest edition of my marketing strategy newsletter, The Strategy You Want: “It’s a Slip and Not a Fall”