The secret to marketing success isn't hard work.

It's not "work" at all.

The secret is to make it something you like.

Something you want to do.

So that you don't have to rely on arduous effort or extreme willpower.

As psychologist Benjamin Hardy put it, “Stop the willpower madness” and change your environment.

Build a structure to get what you want.

By focusing on what you actually like.

https://www.thestrategyyouwant.com/p/stop-the-willpower-madness