Lessons Learned π€
Release notes are investor updates for customers. Theyβre conversion tools, too. Some thoughts β
Had an insightful conversation with Valentin on GTM strategies and PLG. Thanks, Val, keep up your great work π
Had an insightful conversation with Arthur on developer experience, workflows, and tooling. Thanks, Arthur π
User onboarding aims to make users fall in love with your product β enticing and converting them into engaged, lifelong customers. I recently had the opportunity to share some user onboarding best ...
Had an inspiring conversation with Natwar on developer marketing best practices, email marketing, and conversion rate optimizations. Thank you so much for the insights, Natwar π
Enjoyed speaking with Corey about developer marketing, onboarding experiences, content distribution, and more. Thanks, Corey π
Leveraging team knowledge π§
180 days as (dev) marketing hire #1
Building a Marketing Career Path π±
Design CI/CD workflows in action β‘οΈ
Had a great conversation with Michael on design systems and documentation best practices. Merci, Michael βοΈ
Here at Specify, we want to build the best possible experience for developers. So, I enjoyed talking with Nicolas about handoffs, workflows, and automation. Thank you so much for your help and insi...
Had an insightful discussion with Enzo on growth experiments and frameworks. Thank you, Enzo β Keep it up!
Enjoyed an inspiring and helpful conversation with Kate to level up my copywriting skills. Thanks, Kate π
In this story, I share some routines that help me get things done as a remote worker. What are your best practices to stay productive while working from home?
Team meetings are joyful moments at Specify. I had the opportunity to share how we structure and make them more engaging in the Savvycal blog. Read on β
Had an insightful feedback session with Tom to crash test an upcoming landing page weβre working on. Thanks for your help, Tom!
Experimenting with Shape Up
180 Days Building a Design API
Setting up a Beta Program
Had an insightful conversation with Jeroen, brainstorming ideas on product launches. Thanks, Jay! π
Had the opportunity to introduce a new team member to how we work at Specify. We started experimenting with the Shape Up methodology a few months ago. This presentation is a short overview of the m...
As a remote-first company, we run async daily stand-up meetings in Slack. Here's how we make them blazingly fast β and fun.
Had an inspiring coding session with our cofounder and CTO to help me level up my coding skills. Thank you, Antoine π
Introducing Design Data Platforms 101
Working on something new
Cracking the code of Developer Marketing
Enjoyed having a coding session with Allan to level up my coding skills. Itβs so inspiring to work with a team that helps you thrive! Thank you, Allan π
Read Shape Up, by the makers of Basecamp. We're starting a 6-week experiment with the method to define focused projects, address unknowns, and increase collaboration and engagement within the team.
Here at Specify, we strive ourselves to deliver an unparalleled experience for software developers. So, I enjoyed speaking with Alec about developer audiences, education, communities, and more. Tha...
Making interviews more human
When you launch on Product Hunt, you need a plan. Here's the presentation I shared with my teamβ© to set up the launchpad. Thanks to Kate, Matt, and Corey for your insights, help, and support. π How...
Today, a new chapter of the Specify journey begins. We're announcing a $4.6 million seed round funding, led by Eurazeo. Read the article β
We're live on Product Hunt!
It's never too late to read Rework from Jason Fried and David Heinemeier Hansson, founders of Basecamp. Ten years later, the book still includes business principles that make so much sense. Some pr...
I started a series of presentations tearing down onboarding flows from great B2B SaaS companies. I want to understand the reasoning behind every detail, pixels and words, that makes the experiences...
Like your landing pages and app UI, your first-time user experience (FTUX) needs testings and learnings. So, I'm starting a series of presentations tearing down onboarding flows from great B2B SaaS...
365 Days as Marketing Hire #1
Started a series of customer stories as part of the SEO-driven content strategy. Customer stories are thought leadership opportunities and sales-by-example initiatives. They highlight the problem, ...
Ran an experiment with G2 as an acquisition channel. Sent NPS surveys, and leveraged results. Ranked High Performer, twice.
90 Days as Marketing Hire #1
As an early-stage company, we learn early, we learn often. Knowledge helps us grow. I shared with my team my must-read resources on growth marketing, customer experience, and UX design.
Onboarding new hires is key to setting up the team for success. So, when I had the opportunity to design the onboarding process for the marketing team, I made sure it's as enticing, educational, pr...
60 Days as Marketing Hire #1
Setting up the launchpad
Started recurring live sessions to help the Sales team scale product demos. Ran experiments with different setups to attract and convert more leads. The marketing promotion is key for success. Itβs...
I like to remind me of these 5 principles to enjoy working in a startup: 2. Share mission and values 4. Ship it 6. Your help is valuable 8. Get Moxie 10. Focus 5 Principles to Enjoy Working in a St...
When I welcome new team members, I like to ask them to take the MBTI test. This personality test helps me know a little more about them, so we collaborate better as a team.
As an early-stage company, hiring top talents is challenging. According to a study from First Round, 75% of founders list it as their main concern. As for remote-first companies, itβs no exception....
30 Days as Marketing Hire #1