Cracking the code of Developer Marketing
Created a Marketing Strategy
Built a Marketing Campaign Strategy
Analyzed Target Audiences
Brainstormed GTM Strategies
Defined department OKRs
+3
Reflecting on 90 days working in a Design API company, talking to software developers and getting insights and feedback.
Principles
How we do (developer) marketing at Specify:
Keep it simple
Be helpful
Don’t tell, show
Human after all