Portfolio

Natalie Rothfels, Ely Lerner, and I wrote about the three common myths we see around churn and what to do instead (on the Reforge blog): https://www.reforge.com/blog/churn-rate-myths

In partnership with Maze and ADP List, I co-authored "Democratizing Research to Deliver Impact at Scale." We wrote this playbook specifically for UX leaders looking to scale research at startups, e...

The User Research Yearbook is a directory of essential voices in User Research: In one way or another, all of the folks in the UI High Class of 2022 have contributed their voices, energy, and time ...

As a researcher, one of the most common conversations I have is around NPS, so I shared a few thoughts about how You're (Probably) Using NPS Wrong via the Reforge blog.

Over the past year, I’ve partnered with Nicole Zeng & the team at Balsa on “The Shape of Building” - a report on what it’s like to build software today. This work is meant to be illustrative more t...

One of the things that I deeply believe is that all research has a cost — to you, your participants, your team, and your organization — and you want to do research that is worth the cost for all pa...

Jennifer Li invited me to provide feedback on her excellent essay "The Research Mentality." In it, she defines this perspective as well as the importance of it to companies of all sizes: “A researc...

The first year of Yet Another Studio was humbling, terrifying, and absolutely incredible in so many ways. I took some time to reflect and write about where things started, where I'm at today, and w...

Over the last 9 months, I got the chance to play a very small part in bringing both a product and a story to life with some people I like and respect. Most people who know me, know I love bags and ...

Alongside a handful of other experts, I contributed to Maze's Usability Testing Guide.

Misunderstanding your organization’s appetite for research - and their metabolism for information - has been a source of mistakes and frustration for me throughout my career, so I’m sharing this in...

“Democratization is not about reducing the surface area for researchers, it's about increasing the surface area for what we consider research.” From my new essay “Democratization is our Job.”

I sat down with Noam Segal to talk about democratizing research - what does it mean, should we be doing it, and how?!

Understanding how to educate, enable, & empower people in your company to take part in and lead research activities is one of the most important shifts that researchers need to make. I talk about t...

I gave the opening keynote for #UXRConf2020, titled "You Are Not Your Research Report."