Some people ask me, “What‘s your technique, or secret sause for starting a social-media free business?” There is no technique, nor any secrets.

There simply is a new wave of awareness in people. And when a business positions itself in supporting that awareness, it creates a resonance into the minds and hearts of customers.

And what‘s that awareness? People are f***ng tired of their attention being capture, fragmented, and sold to advertisers, all the while their wellbeing utterly destroyed!

With my tiny startup I positioned it in doing completely the oposite—to nurture human attention and to maximize wellbeing.

Is the wave easy to ride. Certainily not. But is it a big wave. Oh, yeah. And it‘s yet to come…

For this, and other opinionted writings, head on to the Tribevibe blog.