Just created a new badge on Polywork – Ensaged.

Yeah, I know it‘s not a real word, but in my world it means something.

Quite often we used the word engage, engaged, and engagement, in the context of marketing, as a process of nudging a user to do something in a system. And quite often, our engagement metrics are, “how many users click like”, “how many watch Instagram stories”, and so on.

Those engagement metrics are quantitative and don‘t have a qualitative factor. They are purely for the sake of increasing revenue, regardless of the user‘s attention and mental health.

We are now living in times where customers are more aware of their privacy, security, and wellbeing while consuming digital tools. And companies begin to position themselves as being ethical. But many of their metrics of success are still quantitative. They are still engaging customers, not ensaging.

I‘d like to see companies ditch the numbers and measure long-term improvements in their customer‘s goals and wishes, as they use their digital tools. I‘d like those companies to make customers a tad wiser.

And herein lies the meaning of the word ensage, stemming from the root word sage, that is, to make a customer closer to a sage in a way.

That‘s the best I could explain. Some day I‘ll write a blog post about it. But for now, you can check out my company called… well, Ensage. 🙂

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P.S. I‘m happy to see social media beginning to be redefined, and founders who enter into this market reinvent the wheel and reconsider  features we are so used to see, like likes, add as a friend, stories, etc. Polywork is on a good track, not having such features included. So, hands down to Peter Johnston.