ADVERTISING CAMPAIGN: Dylexia Without Limits
Many people see Dyslexia as a flaw.
Dyslexia Without Limits is a campaign that aims to reshuffle people's mindsets through local success stories.
Tapping on the power of story telling, we created print ads and an emotional short film (now available on Viddsee: https://www.viddsee.com/video/secret-to-success/sz8kf) to show that Dyslexia is a learning difference, not a limitation.
Success stories are the best proof towards negative perceptions of Dyslexia. We educate and dispel myths associated with Dyslexia on our microsite.
Tapping on the power of story telling, we created print ads and an emotional short film (now available on Viddsee: https://www.viddsee.com/video/secret-to-success/sz8kf) to show that Dyslexia is a learning difference, not a limitation.
Success stories are the best proof towards negative perceptions of Dyslexia. We educate and dispel myths associated with Dyslexia on our microsite.
This project was created together with my partner Qianyi and the campaign was awarded:
Silver for Crowbar Awards 2016 - Film Category
Bronze for Crowbar Awards 2016 - Advertising Category
Crowbar Awards is hosted by the Association of Advertising & Marketing Singapore.
Silver for Crowbar Awards 2016 - Film Category
Bronze for Crowbar Awards 2016 - Advertising Category
Crowbar Awards is hosted by the Association of Advertising & Marketing Singapore.