It was a very pleasant surprise for me when Patricia invited me to write an article for The Insider, the official newsletter of the LIA (The London International Awards). I thought long and hard about what would be so interesting and unusual to tell their readers about and ended up sharing my experience of how audio branding has changed my approach to creating game soundtracks.
Right now, I'm actively using the basics of audio branding in my work on game soundtracks, and it's yielding cool results. The audience response to FoxTail and Haydee II music won't let me lie.
So I hope you'll find this article interesting and useful. It will only take you a few minutes.
Enjoy reading it!
