As Managing Editor of Enable Architect and Enable Sysadmin at Red Hat from 2021 to 2023, I:
- Increased traffic to Red Hat sales channels from content websites, resulting in single-year bookings (SYB) of more than $10.75 million in 2022, with a projected increase of 31% on Enable Sysadmin and 160% on Enable Architect between 2021 and 2023.
- Achieved significant annual growth in unique visitors (UVs) and page views (PVs) between 2021 and 2022. Specifically, Enable Architect saw nearly 4,479% growth in UVs and 177% in PVs (53% from organic search), while Enable Sysadmin experienced a 32% gain in UVs and a 36% increase in PVs (89% from organic search).
- Collaborated with other Red Hat blog teams, including the Red Hat Blog, Opensource.com, The Enterprisers Project, and Red Hat Developers blog, and the Red Hat Content Team to achieve mutual goals including conversions, traffic, accessibility, and revenue.
- Managed the full publishing lifecycle, from content strategy through publication, for a wide range of technical articles. Responsibilities included editing, fact-checking, producing articles in the CMS, cross-linking to relevant sales resources, applying SEO tactics, scheduling content, managing copy editors, maintaining style guides, and using analytics to optimize outcomes.
- Collaborated across the Red Hat digital communities, content, and marketing teams. Worked closely with SMEs, including developers, engineers, IT architects, and other contributors, to publish 40–50 articles each month.
- Edited and optimized articles written by community contributors, including novice writers, enabling them to publish professional blogs that answered readers’ pressing tech-related questions.