The Media&Tech Con 2023 was dominated by Generative AI and how it will shape the media industry in the following years. We were there and we talked to speakers, thought leaders, and attendees. Katharina Neubert from BILD, Ben Reininga from Snapchat, Steven Plöger from Axel Springer, Jakob Wais from Business Insider Germany, Ekaterina Schneider from Freetech Academy, Niddal Salah-Eldin from Axel Springer, Babette Wagner from National Media & Tech, Dudley Needham from KILT Protocol, Max Celko from Axel Springer, Shafiqul Islam Shuvo from Ideas Engineering and of course our very own Henrike Hedel, Chris Krauß, Vincent Irmler and Alexandra Nicolae took the time to talk to us about their topics and their impressions from the conference.