Thesis: the next generation of apps that transform the world of augmented reality as it comes online will be geographically-driven experiences enriched with curation and novelty.
https://techcrunch.com/2021/01/28/gowalla-raises-4-million-from-gv-and-spark-for-its-ar-social-app/
https://techcrunch.com/2021/01/28/gowalla-raises-4-million-from-gv-and-spark-for-its-ar-social-app/