Published my first case study
How might we build an artist bond that organically drives fans to preorder before release?
Back in the days of purchasing CD’s life was simple. In the past,
when you wanted to support your local musician you went to the
record store, purchased a cd, merch, or bought a tour ticket and
that was that. Nowadays, there is a plethora of ways to support a
musician who is on the rise, given the proliferation of self-made
creatives online and fierce competition.
How might we build an artist bond that organically drives fans to preorder before release?
Back in the days of purchasing CD’s life was simple. In the past,
when you wanted to support your local musician you went to the
record store, purchased a cd, merch, or bought a tour ticket and
that was that. Nowadays, there is a plethora of ways to support a
musician who is on the rise, given the proliferation of self-made
creatives online and fierce competition.
How do you differentiate yourself as an artist and
leave a lasting impact on your audience?
leave a lasting impact on your audience?
Our research found that some of the most vibrant music supporters were unaware of some of the most effective methods of supporting an artist.
In the age of social media, it’s difficult to promote long-form content
and to guide a fan in the direction you need from a business perspective.
It is based on the working principle that by creating a bond between our
fans and our artist, they will be more inclined to presave a single, though
and to guide a fan in the direction you need from a business perspective.
It is based on the working principle that by creating a bond between our
fans and our artist, they will be more inclined to presave a single, though
How can we organically encourage them to spend more
time on our website to nurture that bond and focus on
that business need?