Wrote an article
This is the First week assignment:

I researched about Headspace and prepared the documentation.

  •  Identify source of traffic
  • Identify key messages and key triggers
  • Landing Page teardown
  • Find review patterns
  • Find Top PPC keywords and top SEO non-brand traffic drivers
  • Brand search volume
  • Identify the Facebook Ads strategy and Display Ads strategy
  • Find out about Content strategy
  • Martech stack
  • Find app statistics
  • Find out App Advertising
  • Study the email samples