Hooked: How to Build Habit-Forming Products by Nir Eyal

1. There was a mention about the Manipulation Matrix, which categories products based on the usage by its maker and the impact it brings on the user's life. Based on my personal experience, my company would fall under the peddler category as employees do not use the product. Our product digitizes the work process with users. It eliminates the need for a manual process and saves time and effort.
   
   
2. Social factors play a key role in changing the habit-forming product from vitamins to pain killers since one of the basic needs of humans is to yearn for connection and understanding from others. For example - Facebook and Instagram users are addicted to the number of likes they garner. The notion of receiving validation may not be healthy, but the company has achieved the goal by relieving the user's pain.
   
   
3. Researching and validation are crucial. If there is a mismatch between a user's needs and the company's assumed needs of a user, then no amount of gamification will ever work.