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The art of alt text


https://uxdesign.cc/the-art-of-alt-text-35f10a7d5cf6

A written text that describes the images in the digital world and aims to make the experience more inclusive. 

This article provides the following tips on writing alt text effectively:

  • The language ought to be short and clear
  • Exclude redundant words like “picture of” or “image of”
  • Avoid images with flattened text
  • Use proper nouns and names if that conveys the context.
  • Keep it simple by describing only the essentials in the image
  • Include “extra” identifiers for people if that explains the context.
  • Avoid acronyms, or if it needs to be used, use dashes between the letters
  • To improve SEO, use keywords

Key takeaway

A flattened text refers to text that appears as part of an image.