User Research Or Gut, What Drives Key Decisions In Early Stage Startups
Betafi. why is customer service so poor? Handling 4 to 5 in a call. Insane. Why not build a product for them?
from customer care to marketing → Building a product → Guerilla Research. Hammer simplicity into customer’s head. GOMO
T20 cricket started with Research project? 5 day game vs 1 day game. T20 game. 30 overs people don't care. Reduce to 20 overs. People care more about the beginning and ending of the game
UX Research heart and soul of early days → but rarely translates to actions?
kanban board → build exactly what they say → you need to dig deeper and not blindly follow their feedback. Find out the why.
User research vs gut → for them, UXR was more dominant, In messy middle gone with gut. Combo of both. Need to ask better questions. Validated problem statement but not built enough of product to give opinion. If it is just a wireframe, prototype Better to go with gut. be careful about using UXR
- All about dogfooding - users are struggling. Not such an easy process
- Importance of workflow - more value vs incremental synthesis.
Do research → show value → benchamrking reports are high-level. How and why? the exact insight → rarely address that. Push the case for research
Gut based on previous experience