Attended an online bootcamp
Discovered User Pain Point
Product analysis
+1

Observations of Margot



Pain points

To frame the problem, I dived into Margot's scheduling feature. It gave me insights into the pain points from the lens of a user.

  1. The scheduling process is lengthy, where mentees fill in all the personal details every time they want to schedule a session with a mentor. It occurs despite the user being logged in.
  2. While booking, there is a high chance of mentees giving up, especially when providing multiple time slots. 


Observations

After consolidating the pain points, I made two main observations while also respecting the needs of users and the business.

  1. When users (mentees) schedule a session with a mentor, they are more likely to make mistakes while filling up a lengthy form. It could make the users overwhelmed and lead to a high dropout rate. If there are not enough meetings being scheduled with talented mentors, this could affect Margot's livelihood.
  2. When users (mentees) finish scheduling a session with a mentor, users expect a confirmation notification. However, if the confirmation is not immediate, users think they got duped, which leads to a loss of trust. It could prove fatal for Margot's reputation.