ADPList Product led growth: The Right Way To Monetize For A PLG Business

Main takeaways:
- Monetisation = process (how to monetise) of earning revenue from an asset, business (what to monetise)
- Why is monetisation essential? creates employees' value, pay bills, org stays true to mission. 
- What to monetise? what would customer pay for? Very specific to business
- How to monetise? Marketplace transactions, subscriptions, advertising
- Marketplace - key drivers of revenue -> Transactions, pricing power. There is a large scale.
- Subscription key drivers of revenue -> price, num of active subscriber
- Advertising pricing power, scale of impression, clicks, users
- Hybrid business models -> Amazon -> Marketplace and ads, YouTube -> Subscription and Ads