ADPList Product-led Growth: The Art & Science of Product Growth

Takeaways:
- Speaker provided examples from Facebook marketplace
- In PLG one needs to answer 3 things: How do we define success of our products? We must think about what we want to maximize (eg, more number of people to our product), what to minimize (eg frustrations). What are our constraints (engineers, designers, legal etc)
- There will be goals on company-level, team-level (product-level), feature-level 
- Always come up with success metrics from company-level as well as team-level. Think about what drives those goals.
- Guard-rail metrics/ Countermetrics -> What are we gonna minimize? It protects the company from over-optimizing. Eg - minimize spam messages which can degrade the experience.
- Track your growth loop/funnel. Over here, we think about which stage of product life cycle are you in? What is the most imp goals? The pirate metrics AARRR (Acquisition-How do people find your product?, Activation-what makes them use it successfully? The time when they understand the value of the product, Retention -> How do we keep them coming back?, If there is product fit  or retaining then. Revenue -> once users start coming back, how are we monetizing them, Referral -> If people are referring your products)
- Every team should work together to think about AARRR and not some team assigned to one part of it and work on silo. Every team must care about enhancing the experience
- Within AARRR, add the numbers ->know the key performance at each stage (segment users by country, user type, mobile device, new vs returning) -> pick the focus area for improvement. Numbers will vary and also the same number might mean differently for different companies
- Product growth combines 3 skills: Design, Analytics, Product
- Identify friction points then fix those pain points