Want to test a #startup idea before committing time and (a lot of) money?
The basic idea goes like this:
The basic idea goes like this:
- Set up a landing page for a business idea you want to test
- Then throw down, let's say, €200 on Google Ads to send it some relevant traffic
- Track the numbers to see how well it converts (15% or more is good)
- If you get a lot of interest, your idea is validated, and you build it out for real
It's not ideal - you'll not get a statistically significant sample size on €200 - but it'll get you started.
More tips ...
- understand Google Ads first (and SEO)
- get familiarized with Google Analytics (or similar)
- use clear and specific CTAs
- put a sign-up form behind the CTA to collect e-mails
- keep ads costs low by using long-tail keywords
So, the total cost - with the ads, website, domain, etc. - should be around €300.
#startupideas #startuptips