As a privacy advocate, I am trying to avoid any Google products and services. I already ditched Google Analytics a couple of years back because I had the impression it was bloated, overloaded, hard to use, and probably completely overkill for anyone who just wants to get basic insights about the traffic happening on a blog or a personal site.

Therefore, I decided to search for a minimal and lightweight solution, that does not invade my user's rights and simply delivers an overview of the traffic happening on my site.

After I shared my finding within a Twitter Thread, I decided to turn it into an in-depth blog post highlighting all the privacy-friendly and ethical Google Analytics alternatives. Besides the blog post, I also created an Airtable database which makes it super easy to conveniently scroll through all the Google Analytics alternatives I have gathered so far.

Check out the blog post here: You do not need Google Analytics