PUMA x ROLLING LOUD In-Store Activation

IN ANTICIPATION OF THE ROLLING LOUD MUSIC FESTIVAL WE CREATED A UNIQUE IN-STORE EXPERIENCE TO PREPARE FANS FOR THE TURN-UP

Our client PUMA approached us about activating during Miami’s Rolling Loud Music Festival with one of their clothing account stores SHOE GALLERY as well as introduce their newly signed celebrity partnership with YBN CORDAE to the Miami market. 

GOAL: To create an interactive in-store event for all ages highlighting the brand as well as the artist's style, hobbies, and brand. Complete with MEET & GREET opportunity for the Artist. 

DEMOGRAPHIC: Ages 16-25, Male, multi-cultural, Fans of Artist YBN CORDAE

FINISHED PRODUCT: We took the in-store experience to a new level, we built a custom arcade in-store with an engraved product display, highlighting on the artist's personal hobbies as a video gamer. We gave away FESTIVAL PREPAREDNESS KITS which included branded phone chargers, hand sanitizers, shoe wipes & more for the weekend as well as a ticket to the ROLLING LOUD festival. We utilized the space next door to the store by taking over the neighboring Next Level Barbershop and swagger it out with branded PUMA touches & gave away free hair cuts for the community all day courtesy of YBN CORDAE. The event ended with the artist playing one-on-one video game matches with several fans and creating a unique experience for all attendees.