Eric Brooker did what many people did during COVID: he started a hobby. And, thanks in part to his impressive social following, that hobby quickly turned into a top business and culture podcast called Counsel Culture. As the podcast has grown, Eric has leveraged the success to create new opportunities as a consultant, speaker, and soon author. Early this year, he will launch his first book: You Are Enough.
Rapid growth as an entrepreneur often looks like making quick decisions and pivoting later. Eric’s early and fast success meant developing a brand experience centered on the podcast itself, leaving little room for him to identify as an author or speaker with books or talks focusing on subjects outside the workplace. We worked together to differentiate his purposes and realign his audiences strategically.
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