Once the problems are clearly understood, you then need to define what success looks like in this scenario.

Most of the time it is creating a product that both the user and the business are happy with and that fulfills certain objectives.

Generally, one of the goals is to have a website that gives more leads or converts more sales. Have baseline metrics of what the website has currently so that you know what to measure your success against. Is it time on site that is important? Is it unique monthly users that are important?

Is what you are working on or creating something that the end customer wants and will buy? Is it something that fulfills their need and makes their life easier?

Defining what success looks like is the only way to see if you are actually successful or not.

If you haven’t heard of it before, it stands for:

S - Specific
What - EXACTLY - are you going to do?

M - Measurable
How are you going to measure the goal?

A - Attainable
Set a realistic goal. How are you going to achieve it?

R - Relevant
Is this the right goal? Are you tracking the correct thing?

T - Time
When is the due date?

Use this format for all of the goals in your project to help keep you and your team on track while you work on your next portion of the process: Brainstorming Solutions.

Possible Pitfalls

If you don’t define clear goals, you can’t declare a project a success or failure. You also aren’t working toward anything of value. You likely won’t have anything of note to show, and won’t have answers to the question “what are you working on?”.