I'll never forget the valuable lesson I learnt from this project: don't let meeting your client's wants distract you from helping focus on their needs 😮💨
They're essentially a freelance marketplace like Fiverr or Upwork but Singaporean. My creative director and I pitched 2 different approaches for this commercial. They liked it enough to award us the project but in the process of many meetings, the storyline just snowballed into a whole other beast of its own.
It was exciting to be heading up a production, finally 😆 I had my hand in more than I ever did before:
1. Liaising with the client
2. Producing
3. Scriptwriting
4. Casting the Actors (with a provided database)
5. Coordinating the Wardrobe
6. Storyboarding (a basic one)
7. Shot list Planning
8. Coordinating the schedule for the cast and crew
9. Sourcing and Scouting a Location
As a team of filmmakers, we felt we could've done it a little more justice. However, the client was pleased that we consistently met their requests and serviced them well enough to keep us for their next commercial 😉 so I'd file that as an unqualified success.
I'd share the video but they've since replaced it with their more updated advertising campaigns (including our second production with them 😎).
