Recent brand identity work I developed for Navigator Driving Academy.
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After 23 years of growth, Navigator’s brand did not reflect the current state of training young teenagers and adults in smart or autonomous vehicles. Nor did it fit the direction that Navigator wanted to achieve. Thus, a new brand was needed to reflect its evolution.
Our client provided several unique design challenges to solve:
1. Develop a logo that intuitively feels like a driving academy (without stating it's a driving academy).
2. Logo to be perceived as trustworthy, safe, and exceptional to parents (core audience), but also conveys a cool factor for teen student drivers (secondary audience).
3. Somehow merge the logo with the student driver's signs on the vehicles without it looking like an afterthought. By law, driving academy vehicles must have student driver signs placed on the driver, passenger doors, and rear of the vehicle. This type of magnetic application tends to slip or peel off when the vehicle is in motion.
The solution developed was a bold logo relevant to its market, aesthetically melds into the student driver sign seamlessly all applied as a vehicle wrap.
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Looking to help to define or redefine your brand? Or want to learn more about my capabilities at MKN Design – connect via DM or email us at michael@mkn-design.com
See what other projects I've been up to at mkn-design.com
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After 23 years of growth, Navigator’s brand did not reflect the current state of training young teenagers and adults in smart or autonomous vehicles. Nor did it fit the direction that Navigator wanted to achieve. Thus, a new brand was needed to reflect its evolution.
Our client provided several unique design challenges to solve:
1. Develop a logo that intuitively feels like a driving academy (without stating it's a driving academy).
2. Logo to be perceived as trustworthy, safe, and exceptional to parents (core audience), but also conveys a cool factor for teen student drivers (secondary audience).
3. Somehow merge the logo with the student driver's signs on the vehicles without it looking like an afterthought. By law, driving academy vehicles must have student driver signs placed on the driver, passenger doors, and rear of the vehicle. This type of magnetic application tends to slip or peel off when the vehicle is in motion.
The solution developed was a bold logo relevant to its market, aesthetically melds into the student driver sign seamlessly all applied as a vehicle wrap.
__
Looking to help to define or redefine your brand? Or want to learn more about my capabilities at MKN Design – connect via DM or email us at michael@mkn-design.com
See what other projects I've been up to at mkn-design.com
