Michael McDonald 🚀
  • @michael_mcdonald
  • Creative Director | XR | Web3 | UE5 | ex-Ubisoft, Wētā FX, Magic Leap and EA | Providing content creation and advisory services 💫
  • Stockholm

With over 15 years of experience in both start-ups and AAA game studios, I've honed my skills as a Creative Director. My approach, which involves bridging artistic vision with technical innovation while collaborating with teams and stakeholders, has proven instrumental in supporting the development of award-winning game titles and securing venture capital. Leveraging new technologies to create distinctive experiences, alongside incredible teams, has led me to many notable accomplishments, including:



• The exclusive creation of Neal Stephenson's "Snow Crash" sword NFT for Wētā Workshop, which was auctioned by Sotheby's for $406k as a "phygital" collectable. Also supported the Sotheby's auction campaign with marketing art assets and PR engagement.

• Serving as the Lead Environment Artist for the world's first mobile Vulkan API demonstration at the 2016 Google Keynote.

• Collaboration with an elite task force to develop a mixed reality demo, significantly contributing to Magic Leap's procurement of $1.3 billion in venture capital.

• Leading as the Art Lead for realworld one's VR simulation, aiding in the production of 100 million COVID-19 vaccine vials. • Playing a crucial role in the formation of a world-class core game development team for Walker Labs during their Series A funding round.

• The creation of all marketing key art for "Need For Speed: No Limits" Razor live service update. EA Mobile's 2nd highest 24hr sales at the time of launch: $700k.

• Directing the Walker Labs game dev team in the production of our first game trailer, which led to $500k of NFTs sales in 65 mins.

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Contact Me

Resume

Jun 2019 - Present

Creative Director & Co-Founder, Self-employed