Posted photographs I took for my third project: JUMPMAN.
Through my research of the evolution of sports commercials, I was particularly captivated by the Air Jordan campaigns from 1986 - 2020. This body of work was born from this inspiration.
When it came to the casting for this shoot, I was compelled to have the Azu brothers in front of my lens for two reasons.
1. Samuel's openly public love and enthusiasm for Air Jordans.
2. Jeremiah's athletic background, having accomplished a lot (such as being fastest time across the 100m heats in 2019).
This was an exciting shoot in Cardiff Bay that later reminded me of the Holes Disney Film poster. All creative direction and styling by me.
Models: Samuel Azu & Jeremiah Azu.
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