We launched gamification in Lightbook, an augmented textbook that allows students to interact directly and take assessments as they learn.

For part of the initial release, we included a points system, avatars, and a leaderboard.

We then gathered user feedback and monitored the analytics closely to build a roadmap for improvement.

Since gamification was implemented, the average session time doubled in length to around 12 minutes for a few months, and then became steady at 9 minutes afterwards.