We launched Effective Measure 2.0 in beta to existing customers. 🎉
The old platform (1.0) was Flash-based and was accessible concurrently so that we could work on optimising features in the new platform without affecting access to important data for our clients.
💡 Effective Measure (now renamed to Narratiive) is an audience data measurement platform, that allows publishers to gather detailed information about their visitors, and also allows advertisers to pick the perfect segment to target for campaigns.
The new platform is React Native and responsive, bringing it into the current decade effectively. Some of what I worked on include:
The old platform (1.0) was Flash-based and was accessible concurrently so that we could work on optimising features in the new platform without affecting access to important data for our clients.
💡 Effective Measure (now renamed to Narratiive) is an audience data measurement platform, that allows publishers to gather detailed information about their visitors, and also allows advertisers to pick the perfect segment to target for campaigns.
The new platform is React Native and responsive, bringing it into the current decade effectively. Some of what I worked on include:
- Building and maintaining a UI component library in Sketch
- Developing prototypes in Principle for interaction design
- Conducting frequent user interviews remotely to gather feedback on the beta product
- Iterating on the design for our data visualiser – tables, various styles of graph
- Iterating on the primary Dashboard designs and functionality