MotionGrey Site: https://motiongrey.com/
I was tasked with elevating MotionGrey's online presence through advanced SEO strategies. My objective was to enhance the visibility of their ergonomic chairs and standing desks in search engine results, driving increased organic traffic to their website and ultimately boosting sales. My responsibilities included but were not limited to:
- Keyword Research and Optimization: Conducted in-depth keyword research to identify high-value search terms relevant to ergonomic office furniture. Implemented these keywords strategically throughout MotionGrey's website content, including product descriptions, blog posts, and meta tags, to improve search rankings and user engagement.
- Technical SEO Audits and Improvements: Performed comprehensive technical SEO audits to identify and rectify website issues that could impede search engine indexing and ranking. This included optimizing website architecture, enhancing mobile responsiveness, improving page load speeds, and ensuring clean, efficient code.
- Content Strategy and Development: Collaborated with MotionGrey's marketing team to develop a content strategy that aligned with SEO goals and target audience interests. Produced high-quality, SEO-optimized content that positioned MotionGrey as a thought leader in ergonomic office solutions, driving engagement and backlinks.
- Link Building: Implemented a targeted link-building strategy to acquire high-quality backlinks from reputable sites in the office furniture and health and wellness spaces. This effort improved MotionGrey's domain authority and search rankings.
- Analytics and Reporting: Utilized Google Analytics, Google Search Console, and other SEO tools to monitor website traffic, rankings, and overall SEO performance. Provided detailed monthly reports to MotionGrey, highlighting achievements, insights, and recommendations for ongoing optimization.