Flinch is more than a film franchise: it is also a virtual film studio and film3 community. Producer, writer, and director of Flinch, Cameron Van Hoy, is innovating the film-making process. His platform will give filmmakers and audiences alike the tools to build their own, unique stories. I asked him if Flinch is the prototype for the democratisation of film-making, how the metaverse and virtual film studios are changing the Hollywood legacy system, and how NFTs and IP merge the boundaries of filmmaking and storytelling.