How the hell do we create an ethical AI framework that EVERYONE agrees to? Who will write the AI Ethical rulebook? Have we left it too late? When the priority is humanity and culture and the threat of existential annihilation is real, the ethical guidelines governments and big tech put in place now will determine what happens in the future. Do we have one shot at this? What happens if we get it wrong? Reid Blackman is the author of "Ethical Machines," creator and host of the AI ethics podcast “Ethical Machines,” and Founder and CEO of Virtue, a digital ethical risk consultancy.