CX that sings
- Jennifer L. Clinehens
Maybe not one of the typical UX books, but definitely worth reading. Jennifer Clinehens tells you all about understanding, building and using customer journey maps — from start to finish.
Maybe not one of the typical UX books, but definitely worth reading. Jennifer Clinehens tells you all about understanding, building and using customer journey maps — from start to finish.
The best thing about the book is that there are great examples and templates you can use for your daily work which is also very helpful for UX work.
❌ Personally I think personas are not the right way to think about your users.
✅ But what I really loved about the book were the many examples and the bonus material containing valuable tips.
