Project Overview:
"Beyond the Plate" is a social media campaign I created and executed as part of my Digital Marketing coursework. Built around my passion for cooking, the project focused on sharing comforting recipes, simple ingredient hacks, and culinary adventures through an Instagram platform designed to engage and grow an audience.
Key Highlights:
- Content Creation: Developed visually appealing posts and stories using Canva, ensuring consistent branding and engaging visuals.
- Strategy Development: Designed and implemented a social media strategy to target audiences seeking easy, home-style recipes.
- Audience Engagement: Increased follower count and interaction rates by responding to feedback, engaging with comments, and creating interactive content.
- Advanced Analytics: Leveraged Instagram Insights to measure performance, refine strategy, and optimize engagement.
- Results: Achieved significant growth in follower count, high engagement rates, and positive feedback from the audience.
Skills Applied: Content strategy, campaign management, analytics, audience research, and creative design.
This project not only strengthened my expertise in digital marketing but also demonstrated my ability to merge personal passion with professional goals, creating a campaign that was both meaningful and impactful.