In my Marketing Research Engineering project, I took a goal-oriented approach by segmenting customers using hierarchical clustering to understand their behavior and improve targeting strategies (Alignment: Business Goals). This involved meticulous data exploration and preprocessing (Alignment: Attention to Detail), showcasing my technical skills in clustering with Euclidean distance and dendrogram analysis (Alignment: Advanced Analytics). The project yielded actionable insights into distinct customer segments for targeted marketing campaigns (Alignment: Actionable Insights). Throughout, I demonstrated flexibility by exploring different granularities to ensure statistically sound and practically useful segments (Alignment: Continuous Improvement).
Jan 01, 2024 - Apr 30, 2024