This was a really fun project. Chanel Fragrance and Beauty was doing pop up stores for a few years when I was onboarded.
Prior to that time, the digital side of pop up store was merely online communication and sometimes a simple game in a web app to advertise the arrival of the pop-up in a new city.
Yet, Asia was pushing to have phygital experiences.
The idea of the pop-up store was already decided: a game center. My team and I were to produce the arcade (hardware and software) that would be inside the pop-ups.
Working with 84.Paris we co-designed and they produced and build the arcades in a couple of months.
My work on the project:
> Finding the agency to partner work with us
> Management of the PM of the project
> Evangelizing internally about video games and technical specifications
> Working with Chanel architects and VM designers
> Troubleshooting with the asian markets
Photos of the Coco Game Center
News article