In 2015 tumbler was not dead yet and beauty brands were not big on Instagram yet.
The chanel.com was very restrictive in terms of digital experiences, so in order to let our digital CD and ADs breath a little we decided to go on tumblr for an edgy digital show window.
My work on the project:
> planning
> budget
> selling the idea internally to directors and marketing teams
> writing specifications for each theme (one per month)
> art buying (clearing the rights for the music, the painters...)
> testing
> posting
> archiving
I was the only project manager
The tumblr doesn't exist anymore online, here are links to the portfolios of the some of the creatives and the coder.