When I came to work at Marcel Worldwide, just one month after the Publicis Net and Marcel merger, I was lucky enough to be assigned to the Oasis account.
2011 had been a big year for Oasis, and we had to do even better.
The SNS strategy was at the heart of everything but we also had to develop applications, create disruptive ads on YouTube and produce a million of contents with the fruits.
There were so many creatives on the account, so much pressure from everywhere, this was high stake not unlike Louis Vuitton.
Case for the 2013 communication plan
Awards:
Prix Social Media / GRAND PRIX STRATÉGIES MARKETING DIGITAL 2014
Be Fruit - 2013
Be Fruit - 2013
Meilleure Campagnes intégrées / GRAND PRIX STRATÉGIES DU BRAND CONTENT 2012
Be Fruit - 2012