Dough Man Foods is a delivery-first donut 🍩 company in Ghana serving delicious 🤤 donuts and other dough products & grills with over 5 years in operation.
For the brand's sixth-year celebration, I conceptualized and directed this social media video ad campaign (#Love2Delight) for the brand.
The goal was to position the brand as a thoughtful one that sacrifices to ensure that the eventual consumer is delighted (customer satisfaction), hence its title “The Dough Man’s Plight”. In turn, we were looking to garner sentiments toward brand love, loyalty, and appreciation which we did successfully.
https://drive.google.com/file/d/1QicMfYDPqsujfNpODRqz4rbVBmCzhcJk/view?usp=share_link
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For the brand's sixth-year celebration, I conceptualized and directed this social media video ad campaign (#Love2Delight) for the brand.
The goal was to position the brand as a thoughtful one that sacrifices to ensure that the eventual consumer is delighted (customer satisfaction), hence its title “The Dough Man’s Plight”. In turn, we were looking to garner sentiments toward brand love, loyalty, and appreciation which we did successfully.
https://drive.google.com/file/d/1QicMfYDPqsujfNpODRqz4rbVBmCzhcJk/view?usp=share_link
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