It crossed my mind that people in Africa patronise skincare products without actually determining if its right for their skin type. So then I went ahead to look out for a brand that took skin types into consideration and chanced on Nivea by Beiersdorf.

I started developing the concept while I got the rest of my team members to do a little market research to back my insight. Unfortunately, the brand had its own agency outside and would take a long shot towards review and approval but I was glad to have gone all the way.

https://bit.ly/3jKZPHM