Spoke at MarketMuse CSC Live

Topic: How to Turn Press and Media Coverage Into Content That Ranks

E-A-T is an important part of any digital PR or SEO strategy today if you want to get found on search engines. But how can your PR team help you increase your E-A-T? The truth is, not all authority is built online first. In this interactive session, Kris Ruby, CEO of Ruby Media Group, will walk you through how to build your brand offline and translate that into digital authority to help you rank.

https://www.youtube.com/watch?v=CkDFYLZePoI&t=26s