BUSINESS COLLECTIVE: MEET KRIS RUBY

“Be transparent from the beginning, even if that means losing potential business.”

What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

Invest in SEO training. One of the areas we’re great at is consistently putting out strong, helpful content on our blog. However, writing great content is not useful if it isn’t optimized with proper keywords and terms that prospects are using to find companies in your vertical.

It’s worth it to at least understand the basics of SEO so you can think about incorporating these keywords into your content before you start promoting your company.

There are a lot of missed PR opportunities for entrepreneurs who don’t understand the correlation between PR and SEO. For example, a press placement on your company website is great to have, but it would be even better if there was a backlink back to your site with optimized alt text.