Branding expert Kris Ruby on sharing the spotlight
"Kris Ruby is no stranger to taking center stage. After one of her blog posts about social media sparked the interest of a reporter, Ruby became a frequent commentator for FOX News, CNBC, and Good Morning America. While her public persona is all the rage, Ruby’s number one goal is helping others bring their brands to the spotlight."
What are some important aspects of self-branding and promoting?
"Kris Ruby is no stranger to taking center stage. After one of her blog posts about social media sparked the interest of a reporter, Ruby became a frequent commentator for FOX News, CNBC, and Good Morning America. While her public persona is all the rage, Ruby’s number one goal is helping others bring their brands to the spotlight."
What are some important aspects of self-branding and promoting?
Ruby: Keep your messaging consistent and differentiate yourself as a subject matter in one niche area.
Become the media’s “go-to” source on all things related to that niche.