Social Media Influencer Marketing:
How to Work With Instagram Influencers to Grow Your Brand

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RISKS AND REWARDS OF INFLUENCER MARKETING

What are the risks of being an influencer?

Becoming an influencer starts with knowing who you want to influence and why you are the best person to be influential to that audience. Just because you want to be an influencer, doesn’t mean you should be one, or that you are the best person to influence others.

Too often, people focus on the output- followers, like count, brand deals, instead of what it takes to get there, and how that will influence your life. The decision to become an influencer isn’t one to be taken lightly.

Influence comes with added legal costs, exposure, liability, and risks. If you are risk-averse, think carefully before making this decision. Disappearing from the Internet is not as easy as you think, and once you make this decision to become an influencer it is very hard to go back.

Simply put, your life will never be the same again. Life in the public eye is not the same as life in private.

We fail an entire generation by not educating them on the inherent risks and responsibilities that come with the power to influence others. Being a social media influencer can take a tremendous toll on your mental health, and can also lead to social media harassment as well.

DISADVANTAGES OF INFLUENCER MARKETING:

What is the danger of becoming an influencer?

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