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Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations

In The Ultimate Guide to Media Relations, you will learn:

  • How the media works
  • What the role of a PR firm is
  • Client responsibilities when a PR firm is retained
  • How to work with your PR firm to get the best campaign traction
  • Media relations best practices
  • Media Relations etiquette
  • The importance of media relations in every marketing communications plan
  • What is the difference between PR and Media Relations?