How to Build Your Medical Practice with Public Relations and Media Exposure

The publicity secrets behind TV doctors

How to use media to build your practice


Google is the virtual storefront for so many medical practices today. PR enables you to get found for keywords, build backlinks and build your domain authority.

If you care about getting found on search, PR is extremely important to be doing for your medical practice.

How do you build E-A-T?

One of the best ways to build your authority is through earned media and public relations. It’s not just enough for someone to stay you are a top doctor. You need other people in media outlets to say you are a top doctor.

Kris is the CEO of Ruby Media Group and Medical Practice PR, an award-winning medical public relations agency that helps doctors leverage the power of digital PR to increase media exposure for their practice.  In this episode on medical public relations, she unpacks the “why” and the “how” of getting media appearances.