Harvard Business Review:
How Generative AI Is Changing Creative Work
Kris Ruby, the owner of public relations and social media agency Ruby Media Group, is now using both text and image generation from generative models. She says that they are effective at maximiziing search engine optimization (SEO), and in PR, for personalized pitches to writers.
These new tools, she believes, open up a new frontier in copyright challenges, and she helps to create AI policies for her clients.
When she uses the tools, she says, “The AI is 10%, I am 90%” because there is so much prompting, editing, and iteration involved. She feels that these tools make one’s writing better and more complete for search engine discovery, and that image generation tools may replace the market for stock photos and lead to a renaissance of creative work.