Traditional Marketing Vs. Digital Marketing

In a digitally-dominated world, why do you think some traditional marketing techniques still hold value and relevance?

It’s not as much of a digital-dominated world as you think. Not everyone is a digital native and for some parts of the marketing puzzle, traditional marketing channels pull a stronger ROI and reach a better audience.

The power of digital marketing is the power to go very narrow — targeting with a level of sophistication we’ve never had before until now.

How have traditional media outlets and publications figured out ways to reach new markets and consumers?

The most important question is not how traditional publications can reach new markets but, instead, if they can make it profitable.

The main problem with the publishing industry is that it existed on lightly targeted advertising, and now marketers want more narrow targeting.

A full-page ad in The Wall Street Journal can cost a quarter of a million dollars for one ad.

Or you could spend a tenth of that and carefully reach only those people who were actually potential buyers of your product or service. It’s a no-brainer.

In some ways, big print ads are becoming what PR used to be — a signaling device that tells people a company is established and legitimate.